Case study
SEC Arena, Glasgow: Elevating Hospitality Excellence
How Murdo MacLeod's tailored Bar Excellence training program transformed the bartending team at Scotland's largest exhibition centre, culminating in a first-class cocktail reception.
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SEC Arena, Glasgow: Elevating Hospitality Excellence
The SEC in Glasgow stands as Scotland's largest exhibition centre, with impressive theatre seating for 10,000 guests. When such a prestigious venue needed to elevate their hospitality standards, they turned to Murdo MacLeod and his renowned Bar Excellence training program.
The Challenge
With thousands of guests attending events throughout the year, the SEC Arena required their bartending team to deliver exceptional service that matched the venue's world-class reputation. The challenge was two-fold: