Unlock Lucrative Investment Support
For Cocktail Bars & Hospitality Groups
Support for bars can be in the form of financial investments, stock, retro payments, training and bespoke contributions in return for cocktail menu inclusion and rate of sale driving activity.

How We Do It
We bring investment into bars in return for quality brands being listed on cocktail menus for set periods of time











Bars recently supported








The recent support from Murdo MaCLeod and Hacien Pineapple Tequila has been first class, we have 4 cocktails on our menus across the sites and Hacien tequila bottle-to-table now live for the next 12 months ahead.
David Spiers, GM, Tup Tup Palace
Support is tailored for each independent bar or group of bars
This service is led by Murdo MacLeod, an effervescent drinks industry name with over 25 years experience. His knowledge and contacts span roles within Bacardi, Britvic, Pepsico, working on NPD teams launching new spirits, managing on-trade sales teams, international and he has also trained over 5000 bartenders in cocktail theatre and first class hospitality service
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Latest Insights
Stay updated with the latest professional development content, expert techniques, and industry insights.

Xcelerate, Edgebaston: State-of-the-Art Hospitality Training Centre
Discover Xcelerate, the premier hospitality training centre in the Midlands operated by Levy, where Murdo MacLeod delivers his renowned Bar Excellence training programs to teams across the UK.

SEC Arena, Glasgow: Elevating Hospitality Excellence
How Murdo MacLeod's tailored Bar Excellence training program transformed the bartending team at Scotland's largest exhibition centre, culminating in a first-class cocktail reception.

EICC, Edinburgh: Inspiring Excellence in Convention Service
Learn how the Edinburgh International Conference Centre's mission to inspire world-changing ideas was elevated through Murdo MacLeod's Bar Excellence training program.

MOXY Hotels, Nationwide: Transforming Hotel Bar Service
Discover how Hotel Co 51's partnership with Murdo MacLeod revolutionized bar service across 30+ MOXY hotel sites through targeted upselling techniques and elevated cocktail skills.